The Quarter Semester Struggle

Being only six weeks into the semester can feel like a disappointment. How are we not farther along in the never ending spring semester? Maybe you’re even asking yourself, “How will I get through the next 11 weeks?”

Keep in mind, spring break is coming up and it’s one whole week filled with no class and relaxation! While it’s a little early for a mid-semester check-in, it is never too soon to make sure you’re staying on top of things. Here are a few tips and tricks to make sure you’re not falling behind: Continue reading

Membership Spotlight: Lailumah Faisal

 

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Lailumah “LuLu” Faisal is this month’s Membership Spotlight! Faisal is a Junior Strategic Communication major with a concentration in Public Relations.

This is LuLu’s first semester joining PRSSA and she’s looking forward to many more! She is currently a member of the newsletter committee.

 

The Annandale, Virginia native has many more things to say about Temple’s PRSSA chapter, as well as other personal interests.

Why do you love PRSSA?

I love how friendly everyone is. As my first year of Temple is coming to a close it is great to find a group of people as welcoming as the members of PRSSA.

 

What’s your dream job?

Working for Washington Capitals’ marketing team!

Favorite Social Media Platform?

Instagram because I love the ‘suggested for you’ section. It always shows me dance, makeup, and food tutorials and I love watching them even though I can’t do any of the three.

Coolest place you’ve ever traveled?

I went to Hawaii when I was 11 and it was BEAUTIFUL! Although, I never show anyone pictures because I was a really awkward looking child. I would definitely want to go back and experience it again.

Branding in 2017 – Whatdoyado?

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New year, new you, right? Not exactly. 2017 is going to be a monumental year, not only for you, but also your brand. A brand can be described as a trademark, impression, or label. Staying true to yourself is the key aspect to your brand. However, a brand isn’t just the content you post on your profile, timeline, page, or feed. It’s the presentation you give off of yourself for the world to see – and perhaps invest in. Here are some tips and tricks to revitalize your brand this new year!

Try New Networking Techniques

We all know the common advice: get out of your comfort zone and attend networking events. This year, take the conversation to a new level! Not only can you attend networking events where you can meet, interact, and network with other industry professionals, but you can also create your own networking world via live Q&A sessions on social media platforms.

Become an Expert

Want to be seen as a trusted source that people will lean on in the industry? Well, it’s time to prove it! Make sure you’re sharing relevant information and news on your platforms to display your interest as a thought leader in your preferred industry. Do your research, find people who are already doing what you want to do, and play monkey-see-monkey-do! Becoming the best means learning from the best. So find those you admire, reach out to them, or take close note to how they exert their professional knowledge!

Upgrade on Quality

Whether it’s your headshot, LinkedIn profile, business card, or social media channels, you need to make sure your content is high quality other industry leaders are. Gone are the days of mediocre photos with friends. Using professional cameras (or even a great camera phone), editing just the right amount, tagging and using hashtags, and locating a photo can increase more traffic to your brand! Stand out, be different, be creative, and most importantly, be you.

Less is More

Reading a whole chunk of text can be rather boring and quite exhausting to the eye. By knowing who you are as a brand, you can solidify at least three short and solid statements about your brand. With that in mind, keep text short with more focus on photos and videos to draw more audience members in. Utilize links to text-focused pages within these visual posts to create more engagement and increase educational awareness.

There are countless more tips for this year’s focus on branding. Digital technology  will aid branding efforts, but humanizing individuals and companies can make brands approachable. High quality content, more visuals, and expert knowledge can boost your brand into the right employer’s hands! Have fun branding!

By: Jeanie Davey

 

The Super Bowl Commercial You Probably Missed

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One of the most heartwarming and powerful Super Bowl advertisements was likely the one commercial you missed. Hyundai ran a 90-second live ad soon after the game ended, also known as the “post-gun” slot, featuring three soldiers serving in Europe.

The commercial shows the soldiers watching the games, but with a unique twist. Sitting in 360-degree immersion pods, the soldiers were able to virtually watch the game alongside their family. Sgt. Richard Morrill, SPC Erik Guerrero and Cpl. Trista Strauch virtually experienced the game as if they were in box seats at NRG Stadium. You can see the commercial here.

The commercial was filmed during the first quarter of the game. Upon being approved by Hyundai, the Department of Defense, the NFL, and Fox, the commercial was the first live advertisement of its kind. Hyundai was recognized last year for their humorous advertisement featuring Kevin Hart.

Super Bowl commercials cost about $5 million for a 30 second slot. Hyundai’s commercial was priceless. It emphasized the importance of football being a family tradition in the American home, while also paying tribute to the military. This “live” advertisement shows how interactive and evolving the digital media industry is. In today’s fast-paced culture, advanced technology allows for new perspectives.

By: Clarissa Ford

Internship Tips & Tricks

By: Devan Allen

Hello readers! Today I am going to be focusing on things to remember (tips, tricks, what not-to-dos, etc.) when applying for internships. Internships are critical to almost any major, because they give you experience in the field, help to show you what you like and do not like, are great to put on your resume, and employers might hire you right out of college if you perform well. Some internships are paid, so you can even earn money! Plus, many programs at Temple offer credit for certain internships that may replace a class that you do not like. Here are a few things to consider when thinking about internships:

  • Do not just apply for the first thing you see because it is the easiest option. This is a no brainer, but time and time again students and young professionals hop at the first opportunity because they think it is all they have, or they do not feel like doing the work to find a good fit. Do not become one of these people, as you should apply for internships that you will not mind waking up early for every day. If you like the film industry, research public relations jobs for the film industry. Jobs like this exist, and you will find that your time is better spent doing something you find fulfilling.
  • Research potential employers before going to an interview. The worst thing a recruiter can hear in an interview is NOTHING. Come prepared. Employers love to hear that you know something about their line of work; they feel they can trust someone who is excited about what they do. Additionally, if you know things about the company that you are applying for that are not common knowledge, it shows that you are dedicated and you are willing to do prior research.
  • Be confident. No one is going to hire a person who seems timid and unsure of themselves. Seeming confident (even if you are dying on the inside) is a sure fire way to empress recruiters. Fake it until you make it.
  • Try to get an inside contact or referral. Many employers like to hire people that they know they can trust, so getting a referral from someone who performed well at a particular internship in the past might land you a job. Additionally, a lot of companies prefer to hire and promote internally. You should take advantage of anything that shows potential employers that you identify with their mission, values and objectives because it demonstrates that you are a good fit for an organization.
  • Dress to impress. Remember, it is always better to overdress for an interview than it is to underdress. If you are applying for a job at an accounting firm, try to wear more neutral colors, but if you are applying for an event planning job for a hot-shot movie producer, wear something that demonstrates your individuality.

 

Good luck!